Everything You need to know about podcast cover art. How to leave a good first impression.
First impressions are very important. You might have the best content but without a good podcast cover art, no one gets to click through to find out.
This is why podcast cover art designs are extremely important.
When done correctly, they can even save you on your advertising budget.
A great podcast cover helps the viewer visualize in their mind what your podcast is about and therefore make a decision whether to click through or not.
Do you want to stand out among the noise?
Do you want the right people to discover your content?
Then in this article, we will talk about how to create a good first impression with a stunningly well-made podcast cover art .
Here are 10 tips.
Create cover art to match apple podcast(formerly itunes)
it’s no surprise that apple podcast(formerly iTunes) is the biggest most popular podcast directory.
There are other podcast directories like Google podcast & Spotify.
However, it makes the most sense to have podcast artwork that will meet the specifications of the most popular podcast directory.
These are the requirements of the iTunes feed and image requirements.
Excerpts from iTunes podcast Feed and Image Requirements:
[Podcast Cover Art Dimensions] a minimum size of 1400 x 1400 pixels and maximum size of 3000 x 3000 pixels, [itunes podcast cover art requirements] in JPEG or PNG format (.jpg, .png), in 72 dpi quality, RGB colorspace. To optimize images for mobile devices, Apple recommends compressing your image files.
Apple podcast visual should speak directly about the subject of the podcast
I’m sure you’ll need no one to tell you how increasingly hard it is to get someone’s attention in the current digital environment that we are in.
When creating a podcast you need to focus on grabbing attention immediately while also conveying the message about the subject of your podcast. Doing this correctly means people click through and your podcast grows faster than competition that is not doing it well. Therefore this is extremely important!
What is the goal of your podcast?
If your podcast is focused around a specific hobby for example a ‘book readers’ podcast then this subject needs to be your focal Point.
To differentiate yourself even more you could dive deep into the category for example fiction books if this is your market.
If Your goal is to promote to existing customers or an existing brand then you’ll want to use a recognizable logo. This are a few of examples where a business or community or church is prominently displayed.
Is your podcast about yourself?
Here are some podcast at inspiration ideas which immediately grab your attention and convey the message about the Host. Picture is 1000 words let every word speak directly about the message and to the are target audience.
Podcast cover art sizes requirements.
,You want to make sure your podcast cover art can be used in as many different places as possible.
From a large monitor to an app on an iPhone.
This is especially important as your podcast grows.
According to iTunes podcast best practices:
The optimum podcast size that will work when scaled down to thumbnail size on iPhone or mobile devices and also a requirement from iTunes store and podcast, the artwork must be in 3000 x 3000 pixels jpg or png file with 72 DPI in the RGB colour space.
Your artwork will be displayed on Apple podcast, Google podcast, Spotify, stitcher, on computers smartphones, and tablets. Within these platforms there requires different scale of artwork size. Therefore for best practice, an artwork designed in 3000 x 3000 pixels can be scaled down or up to meet all these requirements.
ITunes/ apple podcast preview page.*
As someone clicks on your podcast cover art from any desktop internet browser, Apple podcast displays your art in the dimensions of 276 x 276 pixels.
Itunes Store new and noteworthy section size requirements.
In this sections, your podcast is displayed in their 125 x 125 pixels. This is the iTunes prime location.
Apple podcast iTunes mobile app
These are the dimensions but you’re podcast cover art is this played in iPhone or Mobile settings. When listeners search for your podcast on the mobile they will see the size of your artwork change. This means you’re artwork needs to look good when it’s massive and when it’s small.
While designing your podcast art try exporting your it at 55 x 55 pixels to get an idea of how it looks like in smaller sizes.
Use minimal words
For the best visual representation, you need to use a few words. When you’re artwork is displayed at thumbnail size it will be difficult to make out what it says. A good rule of thumb is not to use more than 5 words in your artwork.
Be careful when selecting fonts.
The more fonts you use the most distracting your artwork becomes.
When adding text to your artwork make sure you limit the number of fonts you use.
A good rule of thumb is to you use no more than two fonts.
Avoid over the top fonts.
There are a lot of gimmicky over the top fonts that draw too much attention to themselves.
These fonts are too flashy and overused. Remember you want to use one that expresses your core message well.
Avoid oversaturated images
It’s very common to see a podcast cover art with a microphone.
Because of oversaturation, when people look at these they are trained to ignore since such covers are part of the noise.
Podcast cover art is very important to convey your message. It makes it all the while better to stand out, and be unique while also being simple and to the point.
The exception to this, however, is if, for example, you run a podcast about how to start a podcast. You could use the image of a microphone however even this can be risky.
Consistency in Design
Using the same at work in all of your different mediums makes it easy for the viewer to identify you and this also helps your brand.
Consistency is optimal while developing your brand online.
When designing your podcast artwork use the same logo and images that you use on your website and social media.
If you need a logo made check out these logo guidelines before you make yours
Spread the net through repurposing.
When you design your artwork make sure you use it on other platforms.
As you spread your nets this allows people to know more about you.
You can use your artwork on your business card, for example, your Twitter account, your WordPress website, even your favicon.
Where to get designers
If you’re not a designer and would like to get professional podcast designs made for you here are some suggestions of where to get high-quality designs.
Fiverr: If you are on a budget, look into using Fiverr. But make sure you find a designer with examples of good cover art in their portfolio.
Will you artwork stand the test of time?
Well, when podcasting was still in its infancy the artwork dimension requirement at the time required was 300 x 300 pixels. Over time this grew to 1400 x 1400 pixels.
To make sure that you are at work is safe for the future make sure it is 3000 x 3000 pixels.
Don is a Professional Digital Marketer, Blogger, and eCommerce expert. With a degree in business media and culture. He has taken his life experience & business knowledge and used it to grow his blog, tenaciousentrepreneur.com.
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